The return to Wolfsburg and a new generation in marketing

The importance of the Wolfsburg operations is underlined by the fact that as of 2004 the central headquarters (based in Wiesbaden from 1976 until 2003) is also located in the “Auto-Stadt”. After Germany’s reunification, Wolfsburg has transformed from a remote industrial city close to the Cold War’s border to Germany’s “Motown” right in the centre of the country. And with a variety of upcoming attractions, the home town of Europe’s largest car manufacturer and KAMEI is still getting more attractive every year. Thus for KAMEI it was no question to merge their activities in Wolfsburg again. In the Marketing sector there has been a generation change in 2003: Managing Partner Uwe Meier-Andrae has handed over this area of responsibility to his elder son Marian. Also in 2004, KAMEI has succeeded in attracting the world’s oldest vehicle manufacturer, Mercedes-Benz, as one of its customers: The automaker’s genuine accessories range is now complemented by an exclusive line of roof boxes in Mercedes-Benz design, made by KAMEI. For the company’s third generation management, Thomas Meier and Marian Meier-Andrae, heritage is equal to innovation. In general, however, they are both strongly future-oriented. The strategy for the coming years is to continue the successful car styling and comfort range with particular emphasis on innovative and stylish transport solutions for car owners.